A cartoon primer on online advertising
If you want to learn more about online advertising, here are some sources:
- An article about YouTube's violation of COPPA
- The FTC's guidelines and FAQs for influencer endorsements
- The antitrust complaint filed against Google's online ad empire
- For detailed info about how ads work on YouTube and Google Ads:
- Docs on how ads work, for content creators
- Docs on ad-friendly content, for content creators
- Docs on how AdSense works, for publishers
- Docs on ad targeting, for publishers
- An overview of YouTube's ad policy, for advertisers
- Docs on inappropriate content, for advertisers
- Docs on bidding and budgeting, for advertisers
- Definitions of impression, click and conversion
- Docs on attribution, for advertisers
- The YouTube channel of Ann Reardon, a food scientist and YouTuber who creates a lot of "debunking" videos about viral cooking/baking content produced by content farms
- A leaked memo from the YouTuber MrBeast's production company